Born and raised in Istanbul, Nur completed her MA in design management at the University of the Arts London, focusing her studies on the intersection of brands, music, and design thinking.

She went on to spend ten years in New York working for companies such as Cornerstone, Translation, Viacom, FRUKT and Universal Music Group, collaborating with brands, artists and other partners, including Pepsi, Sonos, Complex, The Weeknd, Pusha T and Kanye West. 

Since Nov 2019, Nur has been leading the artist and label development team at YouTube in London, where she oversees the EMEA region.