Born in 1971, Nicole Jacobsen started working in the music business at Motor Music/PolyGram in 1997. In early 2000 she moved to the International Exploitation Department at Universal and was responsible for Rammstein, and in the following years she gathered experience in the fields of artist development, promotion and marketing.

She joined the MCT-Agentur team in order to prepare and support the implementation of personalised ticketing for the Take That stadium tour in 2011.

Since then she has become the managing director and co-owner of online ticketing company tickets.de, which has successfully completed personalised ticketing for artists and bands like Robbie Williams, Pearl Jam, Red Hot Chili Peppers, Radiohead, Kraftwerk and Rammstein.