Alberto is a production executive with over 25 years of experience in the field, first as a promoter and then as an event producer, with a vast amount of national and international experience in the design and management of major events, festivals and musical concerts; sporting, religious and fashion ceremonies; including an in-depth knowledge of health & safety issues, liaising with public institutions (agencies/authorities/governments), in artist booking and management, and in the world of TV broadcast linked to live events.

Alberto is currently involved in the Assomusica Covid 19 committee, creating guidelines and protocols for the live entertainment industry in the covid era.