Former head of Europe and CIS at MyMusicTaste (Seoul/Moscow/LA), Sofia is an international concert promoter with a data-driven approach.

She was previously in charge of establishing a European office and the formation of an effective business partnership network across Europe and countries of CIS.

She has planned and directed more than 100 club and arena K-pop shows in Europe between 2017-2020.

She also co-founded two Moscow-based concert agencies between 2012-2017.