Leading the global marketing and content strategy for LIVENow, James is focused on building a world-class brand via exceptional live content and fan experiences. With teams in Italy, the UK and the US, his priority is to carefully curate content from the world of sport, music, comedy, fitness and culture for global audiences; building a content slate through rights acquisition, co-productions with brand partners and original formats created inhouse.
James joined LIVENow from Monster Energy where he initially led the EMEA music strategy for the company’s portfolio of brands. This saw him curating the Relentless Stage at Leeds Festival and signing key partnerships with Stormzy, Elrow, Live Nation, Carl Cox, Pete Tong, London Warehouse Events and International Music Summit. Laterally as marketing director, he drove brand strategies that connected Monster’s portfolio to key audiences via culture; partnering with UFC, Lewis Hamilton, F2 Freestylers, nine Premier League Clubs, National Student E-Sports, Aitch and Post Malone.
James has also held roles at Ministry of Sound and at gaming and creative agencies. He splits his time between work in London and life in Lowestoft where he lives with his wife, daughter and two dogs.