If 2020 will be known for any emergent trend, it will be the boom in online performances due to live music being on forced hiatus. The explosion of creativity around livestreams has catapulted the format forward, with several notable online events breaking box office records and new ground technically.
From the millions of fans tuning in to BTS or Dua Lipa, to Billie Eilish’s merging of XR, VR and AR, and poignant performances in empty venues by the likes of Nick Cave and Ellie Goulding, it’s a scene that’s developing fast. So what have the leading lights in the space learnt in recent months, on how best to produce, market, and promote a successful live-stream? We invite those riding the crest of this new wave to discuss.