Generation Z, colloquially known as Zoomers, are those born between the mid-90s and early 2000s. Having never known a time without digital media, Generation Z is the biggest consumer demographic ever. What’s more, they’re huge fans of music and most of their engagement is driven by it. So how does the live music industry tap into this huge new market? What does Gen Z want from live music and events and how do we tempt them out from behind their devices and into concerts?