GEI Room 1
17:00 - 18:00

In 2019, our first greener touring session saw the launch of the Green Artist Rider alongside Paradigm Agency (then Coda), and saw us challenged about how much we could “put on artists’ shoulders.”

In 2020, just days before all touring ground to halt, we announced the Greener Arena Certification scheme, and we asked how much artists would be willing to change their behaviour, and who was going to pay for the transition to sustainability?

Now that we have seen the fragility of our industry when faced with an existential threat – what will be our response to achieve the extreme emissions and waste reductions that are required for our very survival? How has the face of touring changed, and can it be for the better? Promoters, agents, venues, artists, tour managers, brands, and all stakeholders have a part to play as the events ecosystem harmonises with the ecosystem.


Gordon Masson
IQ Magazine / ILMC (UK)
Tom Schroeder
Paradigm Talent Agency (UK)