Agency Business: Enter the new players 

Though the pandemic sparked a wave of redundancies at major agencies, it wasn’t ‘game over’ for many who recharged and re-entered the game with new teams. The influx of new independent agencies popping up across the globe has been one of the most positive outcomes of the past year, so how does it affect the agency landscape? All would agree that competition is always healthy, but what will the increasing range and scale of different agencies add to the business? We invite four of the new kids on the block to discuss their plans and whether or not they’ll do things slightly differently.