The Agency Business 2021

Has there ever been a more unique time to be a booking agent? With the business coming back on line, and the agency landscape having morphed significantly, 2021 will bring both new challenges and new opportunities. Our annual health check of this central sector invites company heads and leading lights to discuss the road ahead, leaner corporate models, and whether the old ways – read pre-2020 – are still the right ways. From new revenue streams posed by live-streaming, to artists breaking by non-traditional means, where does touring now fit in, and how will the role of agencies evolve in the coming months?