For 2021, ILMC has launched a new industry platform to sit at the intersection of technology and live events, which is a collaboration with senior booking agent Mike Malak (Paradigm) and digital entertainment expert Yvan Boudillet (TheLynk). The first PULSE event will take place within 2021’s ILMC on 3 March, and will include a full day of discussion and debate with leading figures from both industries.
Companies already confirmed to be taking part include Driift, Moment House, MelodyVR, Maestro, Sansar, Live Nation, The Darkroom, LiveFrom Events and Locomotion. Beyond its first edition, the team expect PULSE to host conversations at other events, virtual events and develop an independent media presence.
“Live music and technology are increasingly converging as a partnership, and PULSE will focus on that relationship,” says Malak. “Nothing will ever replace live shows, but the tech space is abundant with both opportunities and pitfalls, and PULSE gives us that platform to discuss as an industry; to remain open minded and informed about the future.”
Topics already slated for the PULSE day at ILMC include The New Fan Experience considering fan engagement in the plethora of new virtual performance spaces online with Danny Rukasin and Brandon Goodman (Best Friends Music), Sheri Bryant (Sansar), Ric Salmon (Driift) and Tommas Arnby (Locomotion).
Pitch sessions sees the best new tech and innovation queued up to present with host long-time tech evangelist, LiveFrom’s Steve Machin. And The Business of Live Tech looks at emerging business models and new deals around tech and music, with Cheryl Paglierani (United Talent Agency), Justin Lubliner (The Darkroom), Lesley Olenik (Live Nation) and Steven Hancock (MelodyVR).
Sweet Streams: Best in Class which invites the leaders in the livestreaming space to share best practice and insight, with Sara Bollwinkel (Paradigm) and Natasha Bent (Mother Agency), and The Livestreamers Guide to Live Music collects a line-up of gamers, streamers and platform heads, including Trivium guitarist and vocalist Matt Heafy, to tell the live sector what’s in store.
“What’s exciting about PULSE is that – just like the fast-evolving technology that it’s obsessed with – it’s a fluid, transportable format,” says Boudillet. “As ILMC is the live music industry’s most prestigious annual event, it made sense to launch PULSE there in March, but we’re excited to see where it goes next.”
Full session details for the first edition of PULSE are here.
About Mike Malak
Mike Malak is a Senior Agent at the global booking agency, Paradigm, where he strategically builds the careers of both emerging and established artists in the live space. Working hand-in-hand with management and labels, Mike ensures that the progression of his artists is complemented by their live work, by locating, negotiating and facilitating shows at some of the world’s most renowned locations and events.
Most notably, over the past 4 years, Mike has worked with and developed the live career of Gen-Z megastar, Billie Eilish, taking her from small stages in East London to sell-out arena tours and festival headlines. In addition to Eilish, Mike represents the likes of Jess Glynne, Finneas, Normani, Girl in Red, Denzel Curry, Alec Benjamin, Powfu and more.
He is also heavily invested in the A&R space, currently with a role at Polydor Records and recently launched his label and publishing company, Coldpress Music as he builds further into this area.
About Yvan Boudillet
A Digital Entertainment Expert with 15+ years’ experience, Yvan Boudillet is the founder of TheLynk, a strategic advisory agency dedicated to connect the dots between Startups and Creative Industries with a focus on Music & Live Experience. In April 2020, TheLynk co-founded with 8 other partners a pan-european remote Hackathon & Accelerator called #NextStageChallenge to come-up with innovative solutions for the Live sector.
A regular international speaker & jury (SXSW, Wallifornia, Slush Music, Sonar+D, Midem, Music Inc. India, TheArts+, 4YFN, Eurosonic) and lecturer specialized in MusicTech Ecosystems and Data-driven Transformation of Creative Economy, Yvan is passionate about bridging artistic and tech talents who invent jointly new ways to create, discover, experience and monetise Music.